Rustin Regentz brings more than 22 years of industry experience to the team
21 January 2020

Lincoln Financial Group (NYSE:LNC), a leading provider of retirement savings plans and stable value investment options, announced today that Rustin Regentz is joining the Retirement Plan Services (RPS) Institutional Retirement Distribution team as a Stable Value sales director.

Built on the strength and expertise of Lincoln Financial, Stable Value is a flexible product that can be used on an investment-only basis, on other recordkeeping platforms, and as part of Lincoln Financial’s full-service products. Stable Value can help those approaching retirement protect their savings by offering competitive interest crediting rates, protection from market volatility and potential for improved earning power over other types of short-term investments.

“I am thrilled that Russ is a part of the Lincoln team, as we work to give more people access to stable value products,” said Gregg Holgate, senior vice president and Head of Institutional Retirement Distribution, RPS. “With approximately 10,000 baby boomers retiring each day, this is an entire generation moving into retirement that needs the protection stable value provides.”

Reporting to Brian Simms, assistant vice president, sales director, Regentz will work with advisors across the Central United States. Regentz joins Lincoln Financial from Columbia Threadneedle, and brings more than 22 years of industry experience to this role, having also held sales positions at Merrill Lynch and Principal Financial Group.

“Russ’s experience and expertise will be an asset to our team, as more employers are interested in helping their employees protect their savings and set them up for a financially secure retirement,” said Holgate.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. The company had $261 billion in assets under management as of September 30, 2019. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, Lincoln was recognized by Forbes as one of the Best Large Employers, Best Employers for Diversity, and Best Employers for Women. Lincoln also earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index. Learn more at: Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at

About Retirement Plan Services

For more than 50 years, Lincoln Financial Group’s Retirement Plan Services (RPS) business has been helping savers boost their retirement readiness through employer-sponsored plans. Our retirement plans help employers recruit and retain top talent, while our combination of high-tech and high-touch service creates an engaging customer experience that drives positive outcomes. The RPS business helps people understand how steps they take today can help them get to and through retirement tomorrow. The business serves more than 1.5 million participants through 20,000 plan sponsors with $74.6 billion in assets under management as of September 30, 2019.