30 November 2015

RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial Group (NYSE: LNC) announced today three tips this holiday season to help Americans achieve merry and bright financial futures. Achieving sound financial futures is a topic on the minds of consumers, as evidenced by Lincoln Financial’s recent Measuring Optimism, Outlook and Direction (M.O.O.D.) of America survey results, which found that 88 percent of Americans agree that they always try to budget and make sure that they have money set aside to spend on family, particularly during special occasions like the holidays—an important first step toward preparing a larger plan for retirement.

“During the holiday season, there are so many additional expenses people incur for things like gifts, travel and parties,” said Tim Johnson, chief investment strategist for Lincoln Financial Network. “The key is to not only budget and spend smartly now, but to also think about the bigger picture. This is the perfect time to explore other ways to show your family and friends how much they mean to you, as well as focus on the steps you need to take to secure your financial future together.”

For that reason, Lincoln Financial is highlighting three tips for consumers to keep in mind:

  1. Consider gifts that keep on giving – Think beyond tangible presents and instead turn toward your loved ones’ long-term well-being. A gift like an annuity can change a life forever. Making charitable donations and funding college savings accounts can leave a lasting impact too. These are investments that may also carry tax benefits.
  2. Stay engaged, no matter what – It is easy to get overwhelmed during the holidays, but resist the urge to toss those account statements into a pile of unopened mail. Watch your checking account and your budget, but also use the end of the year as a larger opportunity to identify what is working well and build on it in the new year; for what is not working well, rebalance portfolios as necessary.
  3. Be a steward of your financial life – Every person is empowered to take the right steps, whether large or small, to help them achieve their short and long term financial goals. Ensure you make time to sit down with your spouse or significant other to have an ongoing conversation about your financial expectations. This dialogue might begin during holiday time with a candid discussion about gift budgets, but also include thoughts about financial goals for the new year and scheduling an appointment with a financial advisor. By being active in and responsible for a process that also includes support from a trusted financial professional, individuals can chart a solid path to the future.

Lincoln Financial’s M.O.O.D. survey findings also reinforce that most Americans are thinking about long-term positive outcomes:

  • 92 percent of respondents feel it is very important to make sure they can live the lifestyle they want in retirement.
  • 86 percent noted the importance of paying off credit card bills in full each month.
  • 95 percent of people believe it is important to stay within a budget throughout the year.

“The holidays are a time when people are excited about gathering with friends and family, so use this as an opportunity to focus on a larger financial plan,” said Johnson. “It is important to have a strategy in place that fits your specific situation. In doing so, you are able to go beyond just managing your money; you can work to bring your family ‘all the way home,’ helping to realize your financial goals.”

Visit www.lincolnfinancial.com/tips for more resources on how to save this holiday season, as well as creating a larger financial plan for the ones you love.

About the M.O.O.D. of America

Results for the 2015 M.O.O.D. (Measuring Optimism, Outlook and Direction) of America poll are based on a national survey conducted by Whitman Insight Strategies (WINS) on behalf of Lincoln Financial Group from March 31 to April 9, 2015 among 2,273 adults 18 years of age and older across the United States. The sample was weighted to reflect the proportion of adults 18 years of age or older by gender, age, region, race and Hispanic ethnicity based on data from the U.S. Census Bureau. The margin of error is ±1.9% at the 95% confidence interval for the entire sample.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower Americans to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $214 billion in assets under management as of September 30, 2015. Learn more at: www.LincolnFinancial.com. Find us on Facebook, Twitter, LinkedIn and YouTube. To sign up for email alerts, please visit our Newsroom at http://newsroom.lfg.com.

LCN-1360324

Contact:

Lincoln Financial Group
Holly Fair
484-583-1632
Media Relations
holly.fair@lfg.com