21 June 2022

Tad Fifer is responsible for the distribution of fixed annuity solutions within all distribution channels at Lincoln, along with all annuity sales and strategy in the Registered Independent Advisor channel and Managing General Agent channel. 

Fifer focuses on industry trends, regulations, buyer preferences, building out the RIA channel, fixed annuity channel and the technology to transact business in the future. He has increased employee engagement, maximized productivity and mentored others in becoming better at what they do.