Lincoln Financial Distributors (LFD), the wholesale distribution subsidiary of Lincoln Financial Group (NYSE:LNC), today announced that Richard Aneser has joined the organization as Chief Marketing Officer, effective immediately. In this newly-created position, Aneser will play a critical role in driving business results through strategic marketing for Lincoln’s diversified portfolio of insurance and retirement products offered through financial advisors, institutions, insurance brokerages and consultants in the United States. He will report directly to LFD’s President and CEO Will Fuller.
"Richard is an accomplished marketing professional who brings tremendous leadership and experience to our team," said Fuller. "His deep knowledge of the financial services industry and expertise in designing solutions-based marketing programs for retirement, banking, investment and advisory platforms will be an enormous benefit to our strategic partner firms and financial professionals."
Lincoln ranks among the top insurance and wealth management companies in the U.S. and is a consistent market leader in life insurance, annuities and full service retirement plans.
"Lincoln has a great reputation with consultants, financial advisors, agents and consumers," said Aneser. "Our goal now as a team is to take our understanding of a wide range of distribution firms and approaches, honed over years of experience, and find innovative and highly customized ways to help our partners grow their businesses through various market cycles."
Aneser has 20 plus years of experience creating innovative campaigns for the wealth management and retirement markets. He joins Lincoln from UBS, where he served as Head of Advisory and Solutions Marketing for UBS Wealth Management and where he helped transform the marketing organization by focusing on tailored campaigns to drive growth at the individual advisor level. Prior to UBS, Aneser held senior marketing positions with Merrill Lynch, where he was responsible for integrating brand, client and field marketing and ultimately helped to launch the Total Merrill platform; and, with Fidelity Investments, where he worked closely with Peter Lynch to develop integrated campaigns aimed at helping consumers make better investment decisions. Earlier in his career, he served at Hill, Holliday Advertising, Seigel & Gale, Wells Rich Greene BDDP and AC&R Advertising.
Aneser is currently Co-Chair of the Communications Committee for the Alzheimer’s Drug Discovery Foundation; a board member for the Hailey Mae Foundation, and a recipient of the DuPont Scholarship (1985 to 1986). He earned a bachelor of arts in philosophy from St. Michael’s College in Vermont, and holds FINRA Series 7, 24 and 66 licenses.
About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $160 billion as of December 31, 2011. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.