Appointments Underscore LFN’s Commitment to Investing in Resources, Capabilities and Top Talent
14 October 2014

PHILADELPHIA--(BUSINESS WIRE)--Lincoln Financial Network (LFN), the retail wealth management affiliate of Lincoln Financial Group (NYSE:LNC), today announced the appointment of Tara Harkins as LFN’s vice president of Marketing, and Wendy Boyd as vice president of Channel Insurance Sales for Lincoln Financial Advisors (LFA).

“These recent appointments underscore the strength of our leadership team and our commitment to investing in the resources, capabilities and top talent needed to enable our business and advisors to succeed,” said David Berkowitz, president of LFN. “Tara and Wendy bring proven track records and leadership experience which will serve as a strong complement to our existing efforts to expand LFN’s footprint in the marketplace as the industry’s premier independent broker-dealer affiliation of choice.”

About Tara Harkins

Reporting to Rich Aneser, chief marketing officer of Lincoln Financial Group Distribution, Harkins is responsible for providing strategic marketing direction around efforts to attract new advisor talent to LFN, while supporting more than 8,500 existing advisors affiliated with one of its four affiliation models: the two broker-dealer channels, Lincoln Financial Advisors and Lincoln Financial Securities; and the insurance-focused affiliation channels, Agency Building General Agent and General Agency.

“As an accomplished strategic marketer, Tara will bring new and different perspectives to drive transformational change through key strategic initiatives,” said Aneser. “She will play a significant role in further transforming Lincoln’s retail distribution business.”

Prior to joining Lincoln, Harkins served as marketing segment director for Voya Financial’s independent broker-dealer, Voya Financial Advisors (formerly ING Financial Partners) in West Chester, Pa. There, she oversaw the development and implementation of various marketing and communications programs for company. Harkins brings close to 15 additional years of marketing experience in financial services, providing support at firms such as Nuveen Investments and Rittenhouse Asset Management.

Harkins holds a bachelor of arts degree in speech communications with a focus in public relations and general business from York College of Pennsylvania, York, Pa.

About Wendy Boyd

Reporting to John DiMonda, senior vice president and head of LFA, Boyd leads a new team of regional marketing directors of insurance. She is responsible for building Lincoln’s Life Brokerage business and driving overall life insurance sales for LFA.

“Wendy will help deliver on our strategy for growth, which includes building and expanding LFA’s footprint in the Life Insurance space by developing a more robust presence in the Life Brokerage market and expanding our Market Access capabilities,” said DiMonda. “Wendy and her team will help us better align key areas of our business to drive growth and achieve goals across LFA.”

Boyd joined Lincoln from Crump Group Inc., where she spent the last nine years as senior vice president of Sales and Learning Development. Prior to joining Crump, Boyd spent eight years at Automatic Data Processing (ADP) serving in a variety of sales roles.

Boyd graduated from the University of Alabama in Tuscaloosa, Ala. with a bachelor of arts degree in public relations.

About Lincoln Financial Network

Lincoln Financial Network (LFN), the marketing name for Lincoln Financial Advisors Corp. (LFA) and Lincoln Financial Securities Corp. (LFS), is the retail wealth management business of Lincoln Financial Group (LFG). Consisting of approximately 8,500 agents, representatives, and full-service financial planners throughout the United States, LFN professionals offer expertise through planning and advisory services, retirement services, life and long-term care solutions, annuities, investments, and trust services to affluent individuals, business owners and families. Affiliates are separately responsible for their own financial and contractual obligations.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower Americans to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $216 billion in assets under management as of June 30, 2014. Learn more at:



Lincoln Financial Group
Kathy Vega, 860-466-2955