Chief Marketing Officer Honored for Creative Excellence in B-to-B Advertising
21 October 2013

Lincoln Financial Group (NYSE:LNC) announced today that Jamie DePeau, senior vice president and chief marketing officer, has been named one of the Top 25 Marketers for 2013 by BtoB Magazine. DePeau is one of 25 executives honored this year for their creative excellence in b-to-b advertising.

"We would like to congratulate all of this year’s winners, including Jamie DePeau," said Bob Felsenthal, Vice President, Publisher, BtoB Magazine. "Jamie has blazed a trail at Lincoln Financial since she joined the organization, and the success of the Chief Life Officer campaign is just one example of the many accomplishments she has had throughout her career."

The Top 25 Marketers award is based on outstanding market performance. Each year, BtoB Magazine recognizes 25 executives for their contributions in overall marketing initiatives, new ad campaigns, b-to-b ad spending and innovative uses of technology.

"With a talented leader like Jamie driving our marketing strategy, our corporate brand continues to reach new levels," said Lisa Buckingham, executive vice president and chief human resources officer for Lincoln Financial Group. "Jamie has raised the bar for us, not only with the Chief Life Officer campaign, but with other platforms and programs she manages that have created engaging ways to reach consumers. We could not be more proud of her for this achievement, and we congratulate her on her success."

Last month, DePeau was also named to the magazine’s "Who’s Who" in 2013 list, which is compiled through nominations by readers and reporters. She was recognized in the "Marketers" category for, among other factors, Lincoln Financial’s Chief Life Officer® campaign. The campaign, which debuted in 2011, is based on the principle that, when it comes to people’s financial futures, Lincoln Financial believes everyone should be in charge. The Business Marketing Association recognized Lincoln Financial for the campaign with the New York chapter’s 2012 Communicator of the Year award.

About Lincoln Financial Group

Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $189 billion as of June 30, 2013. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; employer-sponsored retirement plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit


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