Recognition highlights company’s top performance in utilizing Cvent technology to drive positive business results

15 August 2019

RADNOR, Pa. – Lincoln Financial Group (NYSE: LNC) received top honors at the Cvent Excellence Awards in Las Vegas. The organization was named “The SMM Star,” highlighting Lincoln Financial Group’s successful use of Cvent solutions to drive efficiency of its strategic meetings management (SMM) program through improved productivity, increased savings, and return on event (ROE).

The awards program, hosted by market-leading meetings, events and hospitality technology provider Cvent, is now in its seventh year and recognizes industry leaders from a diverse set of organizations who use Cvent technology to deliver best-in-class events in new and inspiring ways. Winners are selected from hundreds of submissions and embody the best in their respective industries.  

 “With more than 300,000 users worldwide, we have an incredible user base that continues to elevate their organizations,” said Patrick Smith, chief marketing officer at Cvent. “The winners are leading examples of how to harness the power of the Cvent platform to drive innovation and influence business results.”

“We’re honored to be recognized as Cvent’s SMM Star for 2019,” said Kathy Kavanaugh, senior vice president and chief marketing officer for Lincoln Financial Distributors. “This award is a testament to all of the hard work that goes into building, adopting, and evolving our SMM tool to remain among the best in the industry, and to provide a superior conference and events experience for our customers and employees.”

“This was our sixth year as a finalist at the Cvent Excellence Awards,” added Steve Shultz, a senior events consultant at Lincoln and head of the company’s SMM tool implementation. “Having been nominated against some of the largest global companies in the world, it’s a tremendous honor to be recognized for Program of the Year.  This award is attributed toward each member of our Conference & Events Planning team and their efforts to invest in the tool that pays backs dividends in so many ways to all the clients we support, as Lincoln strives to deliver a best in class customer experience!”

The winners were announced at a live ceremony during Cvent’s annual user conference, Cvent CONNECT, at the MGM Grand in Las Vegas.


About the Cvent Excellence Awards
Since 2013, Cvent has been celebrating their customers through an awards program at their annual user conference, Cvent CONNECT. The organizations, event planning teams, and hospitality professionals recognized have established themselves as thought-leaders within the events and hospitality space. Winners are recognized in front of thousands of industry professionals each year at Cvent CONNECT, and their work is highlighted throughout the year through case studies and thought leadership content. To learn more, please visit

About Cvent
Cvent is a leading meetings, events, and hospitality management technology provider with more than 4,000 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on FacebookTwitter or LinkedIn.

About Lincoln Financial Group
Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $260 billion in assets under management as of June 30, 2019. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, Lincoln was recognized by Forbes as one of the Best Large Employers, Best Employers for Diversity, and Best Employers for Women. Lincoln also earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index. Learn more at: Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at

Media Contacts:
Erica Stoltenberg, 571-378-6240

Lincoln Financial Group
Joseph Gardner, 484-583-1825