Life Insurance Direct Marketing Association honors Lincoln for innovation with new technology that helps put consumers in control of their life insurance application process
09 November 2018

RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial Group (NYSE:LNC) was named the recipient of the 2018 Innovation Award by the Life Insurance Direct Marketing Association (LIDMA). The award – which recognizes a carrier or distributor for an innovation in technology that will change the way insurance is purchased – was presented to Lincoln for its new online scheduling tool and text message reminders for life insurance Tele-App (telephone application) interviews.

“Lincoln is committed to providing a superior customer experience while helping more people find financial security through life insurance,” said Heather Milligan, senior vice president of Life Underwriting and New Business. “Our new online scheduling tool is the latest example of technology-enabled services available from Lincoln to meet customers where they want to be met, and deliver the speed, simplicity and ease of business they expect. We’re extremely proud to be recognized by LIDMA for the scheduling tool and the impact it’s made on helping Lincoln transform the life insurance purchase experience for our customers.”

The LIDMA award recognizes two recent scheduling enhancements launched by Lincoln for its individual Term and permanent life insurance products. One enhancement is a new online scheduling tool that allows clients control and flexibility with scheduling their life insurance application interview at a time that’s most convenient for them. The tool sends an email confirmation and reminder for their interview and allows for the client to cancel or reschedule if needed, at a click of a button. Additionally, Lincoln rolled out text messaging capabilities, which gives clients another fast and easy way to be reminded about their appointments. Clients who opt to receive text messages, receive reminders 24 hours prior to their interview time.

Together, these technologies remove the wait time involved in scheduling Tele-App interviews and provides a better experience for both the agent and consumer. The new scheduling enhancements allow applicants to choose their communication preference, see faster turn-around times from application to policy delivery, and in some cases, they help provide an end-to-end electronic life insurance buying process. The enhancements also allow Lincoln to operate more efficiently and with fewer ‘no-show’ interview appointments.

This is the latest use of technology that Lincoln has employed to meet the customer on their terms. Recent examples include Lincoln TermAccel® Level Term insurance, LincXpress SM and online chat capabilities on (

“Our customers and agents expect a simple, convenient experience when purchasing life insurance,” said Nathan Edwards, vice president of Term Distribution and Strategy. “We’ve made extensive investments in technology to simplify that experience for everyone involved, and we’re excited to be recognized by LIDMA for those efforts.”

The LIDMA Innovation Award was inspired by LIDMA’s eProcess improvement initiatives which have been developed and are continually updated by insurers, service vendors, attorneys and marketers. A panel of judges comprised of Founding members of LIDMA and InsureTech independently submitted votes on finalists for the award.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $262 billion in assets under management as of September 30, 2018. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Additionally, Lincoln is dedicated to upholding a diverse and inclusive organization and was recognized by Forbes as one of the Best Large Employers, Best Employers for Diversity, and Best Employers for Women in 2018 and received a perfect score of 100 percent in 2018 on both the Corporate Equality Index and Disability Equality Index. Learn more at: Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at





Lincoln Financial Group
Erika Powell