Weeklong Initiative Reminds Americans to Prepare for the Future
04 October 2011

Lincoln Financial Group today announced its plans to support National Save for Retirement Week, the first national event endorsed by Congress dedicated to promoting retirement saving among Americans and encouraging employees to participate in their employer-sponsored retirement plans. This year, National Save for Retirement Week takes place October 16 through 22.

To encourage conversation on this topic of national interest, Lincoln is holding a Retirement Plan Savings Forum on Facebook, Thursday, October 20, 2011 from 12:30 to 1:30 p.m. ET. Lincoln Financial retirement plan specialists will answer questions, in real-time, with a focus on saving through employer-sponsored plans.

"This year we’re excited to add social media outreach as a part of our integrated campaign promoting the importance of saving for retirement," said Chuck Cornelio, president, Defined Contribution, Lincoln Financial Group. "By offering a Lincoln online forum, we’re tapping into the explosive popularity of online channels while reinforcing our belief that today’s savers want information and education in ways that are most convenient to them."

In addition, Lincoln is providing plan sponsors and participants with comprehensive communication and education tools designed to promote National Save for Retirement Week and help plan sponsors educate their plan participants about the many advantages of participating in an employer-sponsored retirement plan. The campaign also highlights the top five things plan sponsors can remind participants to do today to help achieve their retirement funding goals including:

  • If you’re not enrolled, enroll today
  • Increase your contributions
  • Remember to rebalance
  • Stay invested for the long term
  • Consolidate your assets

Please visit us on Facebook at www.facebook.com/lincolnfinancialgroup. For more information on saving for retirement, please visit www.myconfidentfuture.com/retirement

About Lincoln Financial Group

Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC - News) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $164 billion as of June 30, 2011. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.


Lincoln Financial Group