11 March 2016

RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial Group has been selected by iPipeline®, a leading provider of web-based software tools for the insurance and financial services markets, as the winner of its 2016 Industry Leadership Award in the Carrier Category. iPipeline’s Industry Leadership Award recognizes Lincoln for its commitment to delivering a digital experience to agents, advisors and consumers that improves how life insurance is bought, sold and serviced.

“Given the conservative stance many insurance companies have taken in their approach to technology and modernization, Lincoln is a true pioneer that shares iPipeline’s vision of transforming the new business process in our industry,” said Tim Wallace, CEO, iPipeline. “We’re thrilled to help them achieve a competitive advantage in the marketplace through electronic alternatives that deliver time and cost savings for advisors and policyholders, improved application accuracy, and accelerated underwriting decisions.”

Heather Milligan, SVP, Underwriting & New Business for Lincoln Financial Group commented, “Lincoln strives to continuously identify new ways to improve the customer experience, including deploying leading-edge technologies. Our comprehensive electronic-business strategy streamlines the life insurance transaction process from application to policy issue. That means our advisors have more time to focus on their business, and our policyholders can begin realizing the financial security provided by life insurance sooner and with less paperwork and administrative burden. The iPipeline Leadership Award is a validation of our e-business approach, and we’re extremely proud to be chosen.”

As part of its e-business strategy, Lincoln utilizes a suite of iPipeline solutions, including:

  • The iGO e-App, which enables Lincoln Universal Life (UL), Survivorship UL and Term life insurance applications to be submitted electronically, ensures applications are submitted “in good order,” and generates all required state and product application forms automatically.
  • AFFIRM for Life, which provides a ticket platform for Lincoln hybrid life insurance policies sold through financial institutions, creating a collaborative selling process with built-in support for suitability and compliance management.
  • DocFast, which allows advisors and clients to electronically and securely receive, complete, update, sign and return any Lincoln life insurance or hybrid life insurance policy on a PC or mobile device.
  • XRAE, an online field underwriting tool which provides advisors quick rate quote for clients before submitting an application.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower Americans to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $219 billion in assets under management as of December 31, 2015. Learn more at: www.LincolnFinancial.com. Find us on Facebook, Twitter, LinkedIn and YouTube. To sign up for email alerts, please visit our Newsroom at http://newsroom.lfg.com.


Lincoln life insurance policies are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, and distributed by Lincoln Financial Distributors, Inc., a broker/dealer. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so. Policies sold in New York are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY, and distributed by Lincoln Financial Distributors, Inc., a broker/dealer.


Lincoln Financial Group
Media Relations contact:
Jay Russo