Lincoln Financial Group receives Trailblazer Awards for virtual training and marketing initiatives. 

14 July 2021

Throughout the last year, Lincoln Financial Group had to adapt to new challenges presented by the pandemic including a shift to 100% virtual sales and client engagement. Instead of waiting for things to return to “normal,” Lincoln leaned in to digital tools and resources to build on its historic strength in distribution and ensure that the partners, financial professionals and clients continued to receive outstanding service and consultative support they’ve come to expect from Lincoln, especially during times of uncertainty.

Lincoln partnered with Allego and Seismic, both sales enablement platforms, to design innovative solutions to help the sales and marketing teams drive sales in a virtual setting and deliver a differentiated experience for clients in both virtual and in-person environments. Lincoln was recently recognized by both groups with awards for its trailblazing efforts in the distribution sector.

Allego Trailblazer Award

Lincoln was awarded the 2021 Trailblazer Award at the fifth annual Allego Sales Success Summit (S3). The recognition highlights the collaborative effort, best practice sharing and strategic alignment across sales and distribution teams within the organization.

The Allego platform was initially implemented by Lincoln Financial Distributors (LFD) in 2017. With the onset of the COVID-19 pandemic and a move toward a more virtual environment, the platform was quickly adopted and used to ensure sales teams had the resources to strengthen their skillset as well as access to live coaching, learning assessments, training courses, team recognition videos and more to build confidence in virtual presentations and interactions.   

Seismic Shift Awards: Trailblazer

Lincoln was named the Trailblazer at the Seismic Digital Shift event earlier this year as well, as a company that is not afraid to make big changes to get big results. The Seismic Shift Award winners and challengers represent companies that are championing growth within their walls and throughout the sales enablement industry. The finalists were selected from Seismic’s more than 700 partners and awarded one of six awards. Lincoln Financial Group was recognized for its implementation of a reimagined wholesaler experience, allowing its teams to engage with and educate financial professionals on the financial products and services Lincoln Financial offers. 

“Distribution is a competitive advantage for Lincoln and we strive to be the best – with the most professional, best prepared and most successful sales force in the industry,” said John Kennedy, executive vice president and president, Lincoln Financial Distributors. “Our partnerships with Allego and Sesimic have taken our training, development and delivery capabilities to the next level, allowing our teams to provide a differentiated experience to our partners and clients and influence the way we engage with them, in any environment.”

Lincoln Financial Group is committed to investing in innovation and challenging the status quo on distribution effectiveness – ensuring that its partners, financial professionals and producers have the support and backing that they need to help millions of American clients and families secure their financial futures.

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Media Contact:

Allyson Vento