Lincoln Level Advantage® has been Lincoln’s most successful product launch ever
25 September 2019

RADNOR, Pa., September 25, 2019 – Lincoln Financial Group (NYSE: LNC) announced that Lincoln was the recipient of the 2019 “Best Variable Index Annuity Carrier Award” by Structured Retail Products (SRP), a leading provider of structured products and market intelligence. SRP’s Indexed Insurance Awards recognize the best buy- and sell-side companies as well as the best service providers and distributors in the Indexed Insurance space.

The award recognizes Lincoln as the top carrier for indexed variable annuities in the United States market, for its Lincoln Level Advantage® indexed variable annuity. Since its launch in May of 2018, Lincoln Level Advantage® has been Lincoln’s most successful product launch ever. The retirement income planning solution offers clients options for protecting their assets with an opportunity for growth. Four indexed account options with different levels of downside protection are available, including Lincoln’s Capital Strength IndexSM, a custom index developed in partnership with First Trust.

“We are honored to be recognized by Structured Retail Products as a leader in the indexed variable annuity marketplace,” said Brian Kroll, head of Annuity Solutions, Lincoln Financial Group. “This award reflects the tremendous dedication Lincoln has placed on building out a broad portfolio of solutions to help meet the various needs of Americans planning for and in retirement.”

Lincoln was chosen by SRP based on the volume of product distributed, product innovation, pricing competitiveness, understanding of client needs, and post-sales support.

“It’s with great pleasure that we recognize Lincoln Financial as the best indexed variable annuity carrier in the U.S. industry,” said SRP managing director Tiago Fernandes. “With an increasing need for U.S. investors to find a solution for their retirement gap, Lincoln’s dedication to offer the best indexed variable annuity tackling this issue was highlighted by survey respondents and impressed SRP.”

Lincoln Level Advantage® provides investors the ability to tailor a combination of indexed account options, terms, and levels of protection to help meet their unique and individual investment style, risk tolerance and retirement income planning goals. When savers are ready for retirement, the option to get lifetime income is available, with i4LIFE® Indexed Advantage, Lincoln’s patented income benefit available for an additional charge.

More than 2,700 advisors have sold the indexed variable annuity—half of which are new advisors to Lincoln. The product continues to gain momentum in the marketplace with additional distribution partners and expanded advisor reach in 2019. In 2019, Lincoln’s annuity solutions, including Lincoln Level Advantage,  were recognized 15 times in Barron’s “Top 100 Annuities,” more times than any other carrier, reflecting both the depth and breadth of solutions as well as Lincoln’s A+  financial strength rating from A.M. Best. For more information about Lincoln Level Advantage®, visit  

Lincoln Level Advantage®  is an indexed variable annuity. Annuities are long-term investment products that offer tax-deferred growth, access to a lifetime income stream, and death benefit protection. To decide if Lincoln Level Advantage®  is right for you, consider that its value will fluctuate; it is subject to investment risk and possible loss of principal; and there are costs associated with the variable investment options such as product charges. All guarantees, including those for optional features, and all amounts invested into the indexed accounts are subject to the claims-paying ability of the issuer. Limitations and conditions apply.

Index-linked variable annuity products are complex insurance and investment vehicles and are subject to surrender charges for early withdrawals. Please reference the prospectus for information about the levels of protection available and other important product information.

Investors are advised to consider the investment objectives, risks, and charges and expenses of the variable annuity and its underlying investment options carefully before investing. The applicable prospectuses contain this and other important information about the variable annuity and its underlying investment options. Please call 888-868-2583 for free prospectuses. Read them carefully before investing or sending money. Products and features are subject to state availability.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $260 billion in assets under management as of June 30, 2019. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices, including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, Lincoln was recognized by Forbes as one of the Best Large Employers, Best Employers for Diversity, and Best Employers for Women. Lincoln also earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index. Learn more at: Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at

About SRP

SRP was launched in 2003 in response to an increasing need from the derivatives and structured products market for the highest quality market intelligence. Founder Dr. Robert Benson is widely regarded as one of the driving forces behind the development and growth of the UK retail structured product market.

SRP’s mission is to demystify the industry by using our extensive and dynamic data, latest news and global events to showcase the value of structured products.

We provide highly-detailed data on all structured products sold in over 54 countries, allowing you to find any product from the 22 million in our database (as of July 2019) and easily analyse the market.

SRP’s industry-recognised news service and events focus on derivatives and structured products in Europe, the Americas, Asia Pacific and Africa. Connect with SRP at


Media Contact:
Amy Norcini
Lincoln Financial Group
T: 484-583-1860