Celent Recognition Follows Recent iPipeline Award that Also Honored Lincoln Financial for Its Use of Technology in Streamlining the Life Insurance Buying Experience
05 April 2017

RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial Group (NYSE: LNC) announced today that it has been selected by Celent as a winner of its Digital Model Insurer Award for 2017. Celent is a research and consulting firm focused on the application of information technology in the global financial services industry. The Model Insurer Award recognized Lincoln Financial for digitally transforming the life insurance buying experience to meet the evolving consumer expectations of younger clients. The recognition from Celent follows the Connections 2017 Industry Leadership Award Lincoln Financial received from iPipeline® in March.

The digital solution recognized by Celent is Lincoln TermAccel ® Level Term insurance. Lincoln TermAccel ® is a next generation solution that provides affordable coverage for a wide range of clients ranging from millennials to late Gen Xers, complete with a digital buying experience. Lincoln TermAccel ® has reduced the time it takes the company to issue a fully underwritten policy by 50 percent, and in some cases down to as little as 24 hours. It is one of the industry’s first fully electronic processes allowing clients to purchase life insurance with automated underwriting, and the potential for qualifying clients to bypass underwriting labs.

Donald Light, Celent Research Director, said, “In choosing Model Insurer Award winners, we look for uses of technology that deliver true business value to an insurer, its distribution partners, and its policyholders. As a fully digital combination of product and process, Lincoln TermAccel meets those standards.”

“Technology is evolving so rapidly, and our customers’ expectations are evolving right along with it,” added Kenneth S. Solon, executive vice president and chief information officer for Lincoln Financial. “Lincoln TermAccel demonstrates our commitment to investing in technology to provide a quick and convenient solution for our customers when choosing a life insurance product. We’re extremely proud to be the recipient of Celent’s Model Insurer Award.”

For additional information about Lincoln TermAccel ® Level Term insurance, visit the Lincoln Financial Group website.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $229 billion in assets under management as of December 31, 2016. Learn more at: www.LincolnFinancial.com. Find us on Facebook, Twitter, LinkedIn and YouTube. To sign up for email alerts, please visit our Newsroom at http://newsroom.lfg.com.

Lincoln TermAccel ® Level Term is issued on policy from TRM5065/ICC15TRM5065 with endorsement END7013, data pages TA5165, Conversion Products Amendment AMD-7029, and state variations by The Lincoln National Life Insurance Company, Fort Wayne, IN, and distributed by Lincoln Financial Distributors, Inc., a broker-dealer. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so.

All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer. Products, riders and features are subject to state availability. Limitations and exclusions may apply. Not available in New York. LCN-1751018-040317


Lincoln Financial Group
Ryan Ondik, 484-437-8891