National achievement recognizes companies that “are the best at doing right by America” – excelling in areas that matter most to employees, communities and consumers.
12 November 2019
We’re committed to just business and doing right by all our stakeholders. Honored to be featured as one of #AmericasMostJUST Companies by @Forbes and @justcapital_ #JUST100.

RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial Group (NYSE:LNC) has been named to the Forbes JUST 100 list – an annual ranking conducted by nonprofit organization JUST Capital in partnership with Forbes Magazine. The JUST 100 names the top 100 publicly-traded companies in America that are delivering on the issues that matter most to consumers – such as worker and customer treatment, community involvement and environmental impact. Organizations on the JUST 100 list are selected based on survey data from thousands of Americans, about what they want and expect from the country’s biggest companies.

Lincoln Financial is ranked number one in the insurance category from a customer perspective, which considers factors like reliable products, positive customer service, protection of privacy and more. Lincoln ranked number 66 on the list overall, out of the 922 companies that were analyzed.

“Our strategy at Lincoln is driven by our purpose: to help provide financial peace of mind to Americans – enabling them to plan for and protect their financial futures. With every decision we make, we always consider two very critical factors – what is in the best interest of our customers, and what is in the best interest of our employees. We’re honored that our company values are recognized by Forbes and JUST Capital,” said Dennis R. Glass, president and CEO of Lincoln Financial Group. “We are committed to advancing responsible business practices and addressing the needs of our customers and communities, to ensure we can all look toward the future with confidence and optimism.”

Examples of Lincoln’s commitment to promote responsible business practices include:

  • A company culture of diversity and inclusion that permeates every level of the organization, and is central to its leadership expectations. In 2017, CEO Dennis Glass proudly signed the CEO Action for Diversity and Inclusion, pledging to advance diversity in the workplace. As of 2019, women comprise 61% of the company’s 12,000-plus workforce, exceeding industry and government benchmarks. In addition, women hold 50% of all management positions.
  • An industry-leading advocate for its customers, Lincoln earned ranking as a 2018 Top Call Center in North America by BenchmarkPortal for its Annuity and Life Operations call centers.
  • A dedication to serving Lincoln’s communities by funding nonprofits that support low-income Americans through difficult times, so they can prepare for and work toward a secure future. In 2018, Lincoln served more than two million people through grant dollars and thousands of employee community service hours.
  • Comprehensive employee benefits, financial wellness programs and development opportunities to help workers thrive personally and professionally. With a strong focus on continuous learning, employees have completed 100,000 hours of in-house training and have access to more than 200 comprehensive courses.

“Our teams work hard every day to ensure our commitment to corporate responsibility is woven through every aspect of our business and culture,” said Lisa M. Buckingham, Lincoln’s chief people, place and brand officer. “I know that we are doing right by our people, our communities, our current customers and the customers we aspire to serve. And I’m so proud of our amazing employees for bringing our commitment to life.”

Read more about Lincoln’s significant and ongoing contributions to improving the lives of its customers, employees and communities every day in its 2018 Corporate Social Responsibility report, Making it count: Real people, real stories.

About the JUST 100

The JUST 100 list of the top 100 companies across all industries, as well as top performers by industry, will be featured in the November issue of Forbes Magazine. Additional stories will be available at Since 2015, JUST Capital has surveyed more than 96,000 Americans – representative of the U.S. adult population – asking them to define just business behavior. Focus group participants and survey respondents are presented with the following definition: A just company is ethical, honest, and fair, and behaves this way when it comes to its employees, customers, shareholders, and the environment, as well as the communities it impacts locally and around the world.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $261 billion in assets under management as of September 30, 2019. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, Lincoln was recognized by Forbes as one of the Best Large Employers, Best Employers for Diversity, and Best Employers for Women. Lincoln also earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index. Learn more at: Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at



Lincoln Financial Group
Amy Ponticello

Lincoln Financial Group
Holly Fair