Latest award keeps up momentum of recognition for Lincoln Level Advantage® indexed variable annuity  

07 October 2021

RADNOR, Pa., Sept. 30, 2021 – Lincoln Financial Group (NYSE: LNC) has received the 2021 “Best Variable Index Annuity Carrier” award by Structured Retail Products (SRP), a leading provider of structured products data and intelligence. This is the second time SRP has recognized Lincoln for its indexed variable annuity, also called a registered index-linked annuity (RILA), Lincoln Level Advantage®; the company also received this award in 2019.

Lincoln was chosen by SRP based on its product innovation, pricing competitiveness and understanding of client needs.1 SRP’s Indexed Insurance Awards program recognizes the best buy- and sell-side companies as well as the best service providers and distributors in the Indexed Insurance space.

SRP’s award tops off a year of honors for Lincoln Level Advantage, which was the number one selling RILA in the industry for 20202 and named in Barron’s “The 100 Best Annuities for Today’s Market” feature.

Since its launch in May 2018, Lincoln Level Advantage has been Lincoln’s most successful product launch to-date with more than $12 billion in lifetime sales. Lincoln’s RILA provides investors the ability to tailor a combination of protection levels with indexed account options to help meet their risk tolerance, individual investment style and retirement income planning goals.

“As a two-time recipient of this honor, we’re proud to be selected for our industry-recognized and client-focused indexed variable annuity, Lincoln Level Advantage,” said Brian Kroll, senior vice president and head of Annuity Solutions for Lincoln Financial Group. “In the past several years, change has been the only constant – and investors are continuing to seek stability and security3. Lincoln Level Advantage has helped more than 76,000 clients safeguard the assets they’ve worked hard to save, stay positioned for growth and feel more confident about their financial futures. I’d like to thank SRP for this honor and congratulate the Lincoln team.”

For more information about Lincoln Level Advantage indexed variable annuity, visit

About Lincoln Financial Group 

Lincoln Financial Group provides advice and solutions that help people take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, and guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $324 billion in end-of-period account values as of June 30, 2021. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, we earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index, and rank among Forbes’ Best Large Employers and Best Employers for Women, and Newsweek’s Most Responsible Companies. Learn more at: Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at

About Structured Retail Products

SRP was launched in 2003 in response to an increasing need from the derivatives and structured products market for the highest quality market intelligence. Founder Dr. Robert Benson is widely regarded as one of the driving forces behind the development and growth of the UK retail structured product market. SRP’s mission is to demystify the industry by using our extensive and dynamic data, latest news and global events to showcase the value of structured products. We provide highly-detailed data on all structured products sold in over 54 countries, allowing you to find any product from the over 31 million in our database (as of August 2021) and easily analyse the market. Connect with SRP at

Media Contact:

Sarah Boxler

Important Information:

Lincoln Financial Group® affiliates, their distributors, and their respective employees, representatives, and/or insurance agents do not provide tax, accounting, or legal advice. Please consult an independent advisor as to any tax, accounting, or legal statements made herein.

Lincoln Level Advantage® indexed variable annuity is a long-term investment product designed for retirement purposes. There are no explicit fees associated with the indexed-linked account options available. There are associated fees with the variable annuity subaccounts, which include a product charge, and administrative fees. Annuities are subject to market risk including loss of principal. Withdrawals are subject to ordinary income tax treatment and, if taken prior to age 59½ in nonqualified contracts, may be subject to an additional 10% federal tax.

Indexed-linked variable annuity products are complex insurance and investment vehicles and are subject to surrender charges for early withdrawals. Please reference the prospectus for information about the levels of protection available and other important product information.

The risk of loss occurs each time you move into a new indexed account after the end of an indexed term. The protection level option selected in the indexed account helps protect you from some downside risk. If the negative return is in excess of the protection level selected, there is a risk of loss of principal.

Investors are advised to consider the investment objectives, risks, and charges and expenses of the variable annuity and its underlying investment options carefully before investing. The applicable prospectuses contain this and other important information about the variable annuity and its underlying investment options. Please call 888-868-2583 for free prospectuses. Read them carefully before investing or sending money. Products and features are subject to state availability.

Lincoln Level Advantage® indexed variable annuities (contract form 30070-B and state variations) are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, and distributed by Lincoln Financial Distributors, Inc., a broker-dealer. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so.

All contract and rider guarantees, including those for optional benefits, payment from the indexed accounts, or annuity payout rates, are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer or insurance agency from which this annuity is purchased, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.

This product and the components and features contained within are not available in all states or firms.

There is no additional tax-deferral benefit for an annuity contract purchased in an IRA or other tax-qualified plan.

Contract form 30070-BID in Idaho.

Not available in New York.


1For this carrier award, the rating was calculated by taking each contenders results across a 50% / 50% weighting of the following: (1) annual sales as of the Structured Retail Product database from March 1, 2020 – March 31, 2021; (2) a respondent survey score based on the average rating across the following criteria: product innovation, price competitiveness, and understanding of client needs and (3) contenders were requested to supply all product data with full sales and performance per product for the year ending March 31, 2021. Lincoln was considered for this award alongside of the following carriers Allianz Life, Equitable Solutions, AXA, BrightHouse Financial and Prudential.

2LIMRA Fact Tank, March 9, 2021

3Lincoln Financial Group, Consumer Sentiment Study, July 2020-2021