Winning Photo to be Featured in a Full-Page Lincoln Financial Ad in USA TODAY
10 November 2014

RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial Group (NYSE: LNC) announced today the launch of a photo contest in which individuals may upload a captioned photo of the person for whom they are most thankful. Photos may be submitted between now and November 30, and the winning photo will be featured in a Lincoln Financial full-page ad in USA TODAY on December 19. Please visit for complete details and contest rules.

The photo contest is part of the company’s new “Give Thanks” initiative, an extension of its “Chief Life Officer” advertising campaign. The theme focuses on the true meaning behind Thanksgiving: spending the day with friends and family, which is a time to reflect on the past, look ahead to the future, and say thanks to those who helped get us where we are today.

“The Chief Life Officer campaign presents an engaging way to share an important message, which is that everyone should feel empowered to make the best decisions for themselves and their families,” said Dave Wozniak, head of Advertising and Sponsorships, Lincoln Financial Group. “With Thanksgiving approaching, we saw a unique opportunity to celebrate the authenticity of the holiday. Our goal is to connect with people and drive a positive conversation around spending time with family and friends, sharing favorite memories, and thanking those who matter most in life.”

The “Give Thanks” campaign, created in partnership with lead advertising agency gyro, includes a series of new television, radio and print ads that debuted nationally today and will run through mid-December. To complement the messaging, Lincoln Financial’s microsite not only features a wealth of financial tips and resources, but also includes Thanksgiving crafts, recipes and traditions—some of which have been provided by bloggers like Macheesmo and Bombshell Bling.

Additionally, the company filmed a short video that captures reflections on the holiday and the most important people in their lives. Beyond participating in the photo contest, members of the public can share their own memories and other thoughts by joining the conversation on Twitter @lincolnfingroup using the hashtag #GiveThanks.

About “Chief Life Officer”

Lincoln Financial Group launched “Chief Life Officer” in November 2011. The campaign is based on the principal that, when it comes to people’s financial futures, Lincoln Financial believes everyone should be in charge. Advertising has appeared on business and lifestyle cable networks, in major national newspapers, on radio, in airport displays, and across the web. Lincoln Financial has been recognized for the campaign by the Financial Communications Society, the Business Marketing Association’s New York Chapter, and the Gramercy Institute.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower Americans to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $215 billion in assets under management as of September 30, 2014. Learn more at: Find us on Facebook, Twitter (@lincolnfingroup), LinkedIn and YouTube.



Lincoln Financial Group
Holly C. Fair, 484-583-1632