Dedicated sales, service and support teams will streamline and enhance the benefits-buying experience for employers to help them overcome time and resource limitations
05 August 2019

RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial Group (NYSE: LNC) announced today that it is enhancing how it serves small businesses, with the launch of the Group Benefits Small Business Solutions model. This new sales and service model will provide small business owners with fewer than 100 employees dedicated sales, service and support teams — making it easy for them to offer valuable financial protection solutions at the workplace.

Nearly all small business owners (98%) see value in offering group benefits and many are motivated to offer benefits primarily to retain employees and boost morale. However, small business owners have limited time to manage employee benefits — nearly 40% cite this as an issue, many worrying they don’t have the necessary resources1.

Lincoln Financial’s Small Business Solutions team will enable benefits brokers to obtain group insurance quotes for their employer clients from a dedicated team that is designed to act quickly, and understands the challenges small business owners face.

“Our new Small Business Solutions team is made up of experienced group insurance professionals, who understand how much small business owners care about their employees,” said Eric Reisenwitz, chief operating officer, Group Protection, Lincoln Financial Group. “The team will help small business owners and the brokers who support them ensure they are providing employees with the coverage they need to create financial peace of mind, so employers can focus on running their businesses.”

Offering a comprehensive suite of benefits can give employers an edge in today’s competitive job market, helping them recruit and retain top talent. More than half of employees agree that the benefits an employer offers influences their decision to join the company2.

Lincoln Financial’s small business benefits solutions include long-term disability, short-term disability, group life, dental, accident, and vision coverages. To learn more about the group benefits Lincoln Financial can offer to employers of all sizes, visit

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $260 billion in assets under management as of June 30, 2019. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, Lincoln was recognized by Forbes as one of the Best Large Employers, Best Employers for Diversity, and Best Employers for Women. Lincoln also earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index. Learn more at: Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at


1 Small Business Owners’ Retirement and Benefits Decision-Making Study, Lincoln Financial Group, February 2019.

2 Employee Benefits Study, Lincoln Financial Group, June 2017.


Amy Ponticello