30 October 2013

Lincoln Financial Group (NYSE:LNC) today announced a new enhancement to its Lincoln for Living website that will enable employer clients, brokers and enrollment firm partners to share educational insurance benefit-related videos with their employees.

Lincoln for Living, an innovative website that was

launched by Lincoln earlier this year, gives consumers access to a wide array of educational tools and resources that help people make sound benefit decisions — and can help protect their future.

In addition to offering consumers an inventive way to connect to their insurance benefits by using their lifestyle to guide benefit education, the website now acts as a video library for employers, brokers and enrollment firms. Lincoln for Living now offers a check-out process through which certain videos hosted on Lincoln for Living can now be embedded on to a third party website by following easy-to-understand integration code. The process is initiated by engaging a Lincoln point of contact (e.g. Sales Representative) and provided at no cost to all existing Lincoln’s clients and partners.

The Lincoln for Living library includes:

  • A video collection, with 10 videos on product and work/life topics
  • Animated videos for an interactive learning experience

"Lincoln is committed to helping our clients and partners engage and educate employees so that they feel confident when selecting and using their benefits," said Bob Risk, senior vice president, Group Protection Sales and Distribution, Lincoln Financial Group. "This new enhancement enables our clients and partners to select videos that highlight the insurance benefits offered to their employee population, and embed those videos on their internal website or portal for easy viewing."

Lincoln for Living, which is available to the general population, was designed to help people take charge of their financial future. Visit the website today and start your compelling benefit learning journey. It’s just a click away to see it yourself at


Important Note: Certain limitations apply with respect to the video library. Only the product videos are available for check-out, additional tools on Lincoln for Living are not available for third-party site integration.

About Lincoln Financial Group

Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $189 billion as of June 30, 2013. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; employer-sponsored retirement plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.


Lincoln Financial Group
Anthony Campese
E-mail: Anthony.Campese@LFG.com