May is Disability Insurance Awareness Month
01 May 2014

RADNOR, Pa.--(BUSINESS WIRE)--May is Disability Insurance Awareness Month, and once again, Lincoln Financial Group (NYSE:LNC) has joined the Council for Disability Awareness (CDA), to help raise awareness about the need for disability insurance. Lincoln is committed to educate the public about the potential of becoming disabled and personal and financial impacts it can have on your family and finances.

Disability insurance is used to replace or supplement income while employees are out of work due to a disabling injury or illness. Disability insurance is critical to help replaced lost income and help with basic physical needs.

“For most people, the ability to earn a living is the most important asset they have. To live better, you should consider preparing for the unexpected – and one of the best ways to do that is to have disability insurance,” said Eric Reisenwitz, senior vice president, Group Protection Underwriting, Product and Operations, Lincoln Financial Group. “Disabilities are behind a significant number of home foreclosures and personal bankruptcies. The financial impact of a disability can be overwhelming and devastating, which is why we recommend using disability insurance to protect your income as part of your comprehensive financial plan.”

Lincoln is a founding member of the CDA’s Defend Your Income movement which is an educational program designed to unite consumers, advisors, employers and insurers in the fight to protect the incomes of hard working Americans caused by a critical illness or injury. The website,, is an engaging web experience set in virtual martial arts training arena “dojo”. The site encourages visitors to actively learn how to defend their income by meeting those “attackers” in the interactive game, and through a series of quizzes, they can earn their “black belt” in Income Defense. Visitors of the site can also calculate their own Earnable Income Quotient (EIQ) to see their lifetime income-earning potential, and what is at stake.

“A life-changing disability or illness is not something most of today’s workforce thinks about until it is too late. May is the perfect time to take an inventory of your current benefits to see what adjustments you need to make to ensure a portion of your income is protected in case a sickness or injury prevents you from earning a living,” said Reisenwitz.

Lincoln remains committed to providing the public with various educational materials and tools to help them make sound decisions about their financial future. Lincoln for Living or is a leading-edge website that offers consumers an interactive way to connect to their benefits by using their lifestyle to guide benefit education. The website uses information specific to different life stages along with a digital tool library.

About Lincoln Financial Group’s Group Protection Business

Backed by a long history of financial strength and stability, Lincoln Financial is a leader in the group insurance industry. We deliver a wide portfolio of financial protection solutions, including term life, disability, dental, accident, critical illness, universal life and vision insurance, with easy administration for our employer groups. By providing comprehensive benefit choices, along with education and tools, Lincoln Financial helps employees feel confident when selecting and using their benefits. Our distribution force of nearly 600 professionals, including sales professional and support teams, work to provide brokers with insurance protection and solutions that not only align with employer clients’ benefit strategy, and help them recruit and retain top talent, but also meet the unique needs of their employees.

About Lincoln Financial Group

Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $209 billion as of March 31, 2014. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; employer-sponsored retirement plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit


Lincoln Financial Group
Anthony Campese, 484-583-6326