Elena L. French is senior vice president of Corporate Marketing at Lincoln Financial Group. In this role, French oversees the company’s corporate advertising, brand, consumer insights, communications, social media and corporate sponsorship initiatives, including the company’s naming rights sponsorship of the Philadelphia Eagles’ home stadium, Lincoln Financial Field.
Previously, French was the company’s head of Corporate Communications and can speak to how to build a creative, high-performing team focused on engaging and informing employees, increasing executive leadership visibility and elevating awareness of the company’s products and solutions.
French has ample experience leading creative-based teams. In her 12-year tenure at TIAA, she was marketing vice president and head of Creative Services, vice president and head of Institutional Retirement Marketing and lead of Brand Strategy and Advertising functions.
Starting her career as a Public Affairs Specialist/Journalist (MOS: 46Q) in the U.S. Army Reserve and then a trade reporter and managing editor in Washington, D.C., French can also speak to unique career paths.