Lincoln Financial Group (NYSE:LNC) today announced it has named Donna MacFarland Chief Marketing Officer of its Retirement Plan Services business. In this role, MacFarland provides strategic leadership for Retirement Plan Services marketing initiatives including the development of integrated business-to-business and business-to-consumer marketing strategies that drive measurable business results. She also provides strategic leadership to and management of the Retirement Plan Services Participant Communications and Education offering, which focuses on creating better participant outcomes.
MacFarland came to Lincoln in May 2010 as Marketing Director with more than 25 years of marketing leadership experience with a focus in the financial services and retirement plans sectors. She reports directly to Chuck Cornelio, President of Retirement Plan Services for Lincoln Financial.
"Lincoln’s Retirement Plan Services has gained significant momentum over the past year and by creating this role, we recognize the value of marketing and the critical part it plays in distinguishing Lincoln as a retirement plan provider market leader," said Cornelio.
Prior to joining Lincoln, MacFarland was founder and president of Symphonic Marketing, LLC, a marketing strategy consultancy focused on partnering with companies to drive growth through insights generation and marketing planning. Previously, MacFarland held senior brand management and marketing positions with The Vanguard Group, Inc., Merrill Lynch, Citibank, and Smith Barney.
About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $153 billion as of September 30, 2011. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.