Reiff, a 30-year industry veteran, will lead the Distribution channel for Lincoln’s Group Protection business, including Sales and Account Management
15 July 2019

RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial Group (NYSE: LNC) announced today that Bob Reiff has joined as senior vice president and head of Distribution for its Group Protection business. In this role, Reiff will lead the Distribution channel for the business, including Sales, Account Management, Broker and Consultant Relations, and Distribution Operations and Strategy. The Distribution organization comprises a team of more than 500 professionals, with expertise across all employer-size markets. This organization is responsible for partnering with benefits consultants, brokers, and employers, to distribute Lincoln’s industry-leading group insurance products and services to employees throughout the country.

“Bob has deep, significant experience in the industry, and tremendous expertise in working with employers to build and shape group benefit plans,” said Eric Reisenwitz, chief operating officer for Group Protection. “His leadership background in both benefit consulting and working within insurance organizations gives him unique perspective in this role, and I am confident he will further bolster our Distribution strength and enhance the customer experience for our partners and clients.”

Reiff has nearly 30 years’ experience in the group insurance industry. He joins Lincoln Financial from Lockton Companies, where he served as president of Lockton Benefit Group since 2015. Prior to that role, he was chief operating officer for Lockton’s St. Louis Series for five years. He has also held group benefits leadership roles at The Hartford and Standard Insurance Company over the course of his career.

Reiff’s position at Lincoln Financial was previously held by Eric Reisenwitz, who was promoted to chief operating officer for Group Protection in May 2019. Reiff reports to Reisenwitz, and is based in St. Louis.

About Lincoln Financial Group:

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $253 billion in assets under management as of March 31, 2019. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Additionally, Lincoln is dedicated to upholding a diverse and inclusive organization and was recognized by Forbes as one of the Best Large Employers, Best Employers for Diversity, and Best Employers for Women and received a perfect score of 100 percent in on both the Corporate Equality Index and Disability Equality Index. Learn more at: Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at



Amy Ponticello
Lincoln Financial Group