2016 American Consumer Study

Conducted in late 2016, this study strives to determine how Americans think about their personal financial situation and prioritize their dollars, including their economic outlook and views of the future, as well as how insurance and retirement products fit into both their current and future priorities. The data shows how Americans seek information on these products and their preferences on receiving them. As with Lincoln’s other studies, the sample size of this study allows for a robust set of segmentation by age, gender, ethnicity, sexual orientation and more.

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