Research and Consumer Insights

Throughout the year, Lincoln conducts a variety of research studies to gauge consumers’ perspectives on financial attitudes, behaviors and topics. These trends enable us to better understand our customers and their needs, as well as how we can help inform and educate them when it comes to taking charge of their financial future. Surveying large sample sizes across the country allows for robust segmentation by age, gender, ethnicity, sexual orientation and more. 

Some of our larger studies include the following: