Lincoln Financial Group Named Winner of iPipeline® Industry Leadership Award

Life Insurer Recognized for Its Leadership and Innovative Approach in Implementing Technology to Streamline and Simplify the Life Insurance Buying Experience for the Mass Youth Market

Friday, March 17, 2017 6:00 am EDT
Friday, March 17, 2017 10:00 am EDT

Dateline:

RADNOR, Pa.

Public Company Information:

NYSE:
LNC
"Lincoln Financial Group continues to proactively implement next-generation technologies to support their go-to-market strategies. Their decision to use iGO Drop Ticket and DocFast has helped substantially simplify the buying experience for the mass youth market place"

RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial Group (NYSE: LNC) announced today that it has been selected by iPipeline® as the winner of its Connections 2017 Industry Leadership Award. iPipeline is a leading provider of web-based software tools for the insurance and financial services markets. The award recognizes Lincoln Financial for taking a leadership role in digitally transforming the life insurance buying experience to reach a greater number of younger age clients. Lincoln Financial’s digital experience has reduced the time it takes to issue a fully underwritten policy by 50 percent, and in some cases down to as little as 24 hours.

The Lincoln Financial solution at the center of the recognition is Lincoln TermAccel ® Level Term insurance, which provides affordable coverage for clients ranging from millennials to late Gen Xers in a manner that meets today’s evolving consumer expectations. TermAccel ® includes the iPipeline iGO Drop Ticket and DocFast technologies as part of a fully-electronic, end-to-end transaction process from quote to policy issue. TermAccel also features automated underwriting and the potential for qualifying clients to bypass underwriting labs, making the purchase of life insurance faster and more convenient.

“Lincoln Financial Group continues to proactively implement next-generation technologies to support their go-to-market strategies. Their decision to use iGO Drop Ticket and DocFast has helped substantially simplify the buying experience for the mass youth market place,” said Tim Wallace, CEO, iPipeline. “Millennials have high expectations for a buying experience that leverages technology. By aligning innovation and strategy, Lincoln Financial Group has managed to crack the code. We applaud their success and are pleased to present them with our Connections 2017 Industry Leadership Award.”

This marks the second consecutive year Lincoln Financial has been honored by iPipeline. In 2016, the company was recognized for its commitment to delivering a digital experience to agents, advisors and consumers that improves how life insurance is bought, sold and serviced.

“Lincoln is committed to finding innovative ways to bring the financial security of life insurance to more people, while providing a superior customer experience,” said Heather Milligan, senior vice president of Underwriting and New Business for Lincoln Financial. “A core component of our strategy is deploying technology-enabled processes to meet customers’ demand for speed, simplicity and ease of business. iPipeline’s recognition of Lincoln for the second straight year underscores the continued traction of our technology approach and we’re extremely proud to be chosen for this year’s award.”

The iGO e-App enables Lincoln TermAccel ® applications to be submitted electronically, ensures applications are submitted “in good order,” and generates all required state and product application forms automatically. DocFast allows advisors and clients to electronically and securely receive, complete, update, sign and return the life insurance policy on a PC or mobile device.

For additional information about Lincoln TermAccel ® Level Term insurance, visit the Lincoln Financial Group website.

LCN-1735443-031517

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $229 billion in assets under management as of December 31, 2016. Learn more at: www.LincolnFinancial.com. Find us on Facebook, Twitter, LinkedIn and YouTube. To sign up for email alerts, please visit our Newsroom at http://newsroom.lfg.com.

Lincoln TermAccel ® Level Term is issued on policy form TRM5065/ICC15TRM5065 with endorsement END7013, and state variations by The Lincoln National Life Insurance Company, Fort Wayne, IN, and distributed by Lincoln Financial Distributors, Inc., a broker-dealer.

All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer. Products, riders and features are subject to state availability. Limitations and exclusions may apply. Not available in New York. LCN-1735443-031517

Multimedia Files:

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Lincoln Financial employees (left to right) Mindy Motto, Pete Catania, Robert Moorefield, Kara Adams, Paul Merchant, Karen Williams were on hand in Las Vegas to accept the Industry Leadership Award. (Photo: Business Wire)
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Contact:

Lincoln Financial Group
Erika Powell, 336-814-0811, erika.powell@lfg.com